Understanding, Not Bravado

The title of today’s post, as well as the excerpts below, are from Jim Collins’s book “Good to Great” which I finished last night.  And today I am returning  to the Wake County Public Library.  There are a lot of excellent things that I could say about this book, but instead will let it’s words operate the volume.

Those who turn good into great are motivated by a deep creative urge and an inner compulsion for sheer unadulterated excellence for its own sake.


We’re just never satisfied.  We can be delighted, but never satisfied. Former Kimberly-Clark executive.


understanding, not bravado


It might be statistically more rare to reach greatness, but it does not require more suffering than perpetrating mediocrity…There is great solace in the simple fact of clarity — about what is vital and what is not.


Indeed, the point of this entire book is NOT that we should ‘add’ these findings to what we are already doing and make ourselves more overworked.  No, the point is to realize that much of what we’re doing is at best a waste of energy.  If we organized the majority of our work time around applying these principles, and pretty much ignored or stopped doing everything else, out lives would be simpler and our results vastly improved.


You don’t need to have some grand existential reason for why you love what you’re doing or to care deeply about your work.


Lead with questions, NOT answers.


Evolution is a whole different concept than change. A former Pitney Bowles executive.



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